The Creative Cloud all-apps plan includes 27 apps to help with audio and visual production and editing.
The adobe product is popular with many charity types, from churches to arts & culture organisations and those supplying services for the poor. Some of these charities orchestrate training with the programme, while others aim to improve the audio and visuals that give a personal touch of their message.
Whether you’re wanting to make the most of your existing plan, or on the fence about the investment, this article explores some features you may have overlooked.
Illustrator is a very popular app as it allows you to create original 2D or 3D vector graphics with ease to make your branding and imagery stand out.
- Use vector shapes as building blocks: develop your own imagery step-by-step.
- Adjust the colour palette: Match your branding with your exact colour scheme.
- Overlay text: the choice of fonts means you can be consistent with your brand.
- Use anchor points to create unique shapes: Extend or distort shapes to create logos and designs.
- Save presets: save files, images (created or Adobe stock) to use again and again without searching.
Illustrator is a great tool if you’re a charity looking to work on branding. You can create unique images and files to use for marketing, keeping specific colour schemes and fonts to make your brand consistent and recognisable.
Check out some of the tutorials and guides on Illustrator for examples of what you can do.
We did a whole feature on Lightroom a few months back, and that’s because it can be hugely useful for charities who use photographic images as part of their marketing.
It’s great for many charities to be able to showcase primary images of their good work in action, their beneficiaries or their team. It gives a personal touch that can be otherwise hard to achieve. When producing marketing materials, you want to put your highest quality images forward, and this is where Lightroom can help.
Some of the key features that make it a popular choice include:
- Haze, tone and focus adjustment: Improve the quality and tone to make images look more professional.
- Organisation: Holding all your images in one place means you can keep on top of your library easily from one central platform.
- Mobility: having it based in the cloud means you can upload, edit and view your library from your mobile, tablet or desktop if necessary.
- Camera control: Improve your images before you’ve even taken them with in-app camera controls to determine shutter speed and focus.
Lightroom also offers all the standard editing effects you could need with added extras. For example, the basic black & white filter comes with a sliding scale so you can get the contrast exactly right. The ‘extra-mile’ capabilities when it comes to editing, viewing and sharing makes Lightroom a great option for charities.
If it sounds like something that could works for you, we’ve written a more detailed piece here.
This allows you to create responsive web pages with the benefits of every other aspect of Creative Cloud to make it look as good as possible. This is ideal for organisations with limited resources, who want to build something that looks great from one central hub.
Some of the key features include:
- Access to additional Creative Cloud features: you can feature Adobe stock images on your webpage, with an easy search option and no need to to import.
- Automatically re-sizable content: Your image and text size and composition changes to fit the screen size.
- Importing images: Add your own images or those from Adobe illustrator to personalise your page.
- Drag and drop interface: Making it easy to add in animations and images to make your page more interactive.
If you’re keen to find out more about Adobe Muse and how it could work for your charity, take a look at Adobe’s useful break down of what everything does. They also offer some top notch tutorials to help you out.
Bridge offers centralised access to all your files so that you can easily continue or go back to creative projects to use the imagery again or edit it from a given point.
It’s great for teams and has a number of useful features:
- Flexible batch processing: save time by doing simple editing in batches.
- Organising personal and team assets: separate out work and personal in one central hub.
- Simple drag and drop interface: easy to organise and share necessary files.
- Import files from a range of sources: Whether that be desktop, mobile or camera.
This is great for charities of a range of sizes. For smaller organisations that may only have one staff member in charge, it means you can organise and manage images for a range of purposes. For larger charities, it makes mass-editing and sharing straight-forward.
Find out more about how Bridge can work for your organisation by checking out their help and support pages.
Adobe Audition: (An honorary mention)
Yes, we’ve mentioned Audition before, but that’s because it’s worth mentioning! The digital-audio editing app has some amazing key features that we wont dwell on here, because we’ve written about these in this article!
Audition makes it easy to keep the audio you want and get rid of the unnecessary bits that might take away from the actual content. Once they’re all ready, you can easily upload to the web or to use as an overlay for a video.
It can help produce a range of resources, from interviews to podcasts or presentations. It’s a particularly useful app for charities who rely on audio as much or potentially more than they do on visuals.
You can take a look at the wide array of features and even learn more about how they’re done by referring to the Adobe tutorials page.