Would you like to improve the success of your fundraising campaigns? Or would you like to build a community of supporters or beneficiaries (or both) that you can regularly contact through email?
Below is an infographic by Eliv8 that is jam-packed full of useful advice and references to tools that can help you do just that.
Admittedly the infographic was designed primarily for businesses, so the sales funnel/conversions talk isn’t really on point for charities. That said, most of the methods described are just as valid for the third sector and I hope that whatever your organisation does, it will provide some good food for thought!
A couple of small pointers:
1) Ignore point 10 – businesses don’t have access to YouTube for Nonprofits, which is free, and gives charities similar functionality anyway. Perhaps ignore points 19 and 21 too, depending on your cause.
Related post: Digital fundraising advice for small charities
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